What Is A Registered Brand On Amazon?

Do I need to register my brand on Amazon?

Brand registry is optional for PL sellers and it serves to protect you.

Anyone on your listing will have to have paid you for the items they are selling in some way (most cases unless you gave away a bunch of products for free or got robbed).

In short, yes you can sell PL items without being brand registered but why?.

How long does Amazon brand registry take?

The entire process takes approximately 15 minutes to submit online, with an average waiting time from 2 days up to 2 weeks (10 business days) for Amazon to complete the brand registry.

What is the difference between a product and a brand?

A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars. … Without a product, there is no need for a brand.

Can you sell on Amazon without a trademark?

Yes, you can list products under your own brand without having the Brand Registry, however you won’t be able to protect your listings.

How do I check if a brand name is available?

Conducting a Trademark Check To search the USPTO’s trademark database, go to TESS and choose a search option. If you are searching for a name, you can use the trademark name search.

What does Amazon brand registry do?

Amazon Brand Registry is a program designed to give brand owners increased control of their products on Amazon. The program’s biggest benefit for manufacturers is the direct influence they have on their detail pages.

How much does Amazon brand registry cost?

The only costs associated with Amazon Brand Registry come from owning your trademark for your brand. This can be a logo mark or a wordmark. You will also need a Professional Seller Central Account which is $39.99 / mo.

Can you sell a product without a trademark?

You can sell products or offer services in the United States without having a registered trademark. … There are several reasons why registering your trademark is a good idea.

What do I need for brand registry on Amazon?

To enroll a brand, you will need to provide the following information:Your brand name that has an active registered trademark; the active registered trademark for your brand must appear on your products or packaging. … The trademark registration number provided by the Intellectual Property office.More items…

How do I know if a brand is registered on Amazon?

If you want to know if a trademark is registered, you go to the USPTO TESS system and do a search for it. In the world of Amazon, they don’t distinguish classes. You can have the same name in different classes in USPTO but not on Amazon, same with foreign registered marks.